Seniors who want to spare their family from the cost of their final expenses will often get a permanent whole life insurance plan for one of three reasons:
They never got a plan to protect their family when they were younger and it was more affordable
They have a plan but they aren’t sure if they’re overpaying on it so they want to compare options
They want more insurance coverage whether it’s for their (grand)children, church, or favorite charity
This presents an opportunity for an insurance agent to meet with seniors to help them compare Final Expense burial insurance plans and select one that best meets their budget. In order to seize that opportunity, agents need a way to consistently get in front of these seniors – which requires a reliable lead source.